“Kung Fu Panda 2″ slate of promotions kicks off

House Foods is fea­tur­ing Po and the Furi­ous Five on over eight mil­lion pack­ages and 16 dif­fer­ent prod­ucts. Its microsite fea­tures a sweep­stakes to win a trip for four to China, “tofu­pe­dia,” tofu advice from a reg­is­tered dieti­cian, cook­ing tips, and a link to Cas­tle Builders dig­i­tal cook­book for the iPad, which includes themed recipes for the entire fam­ily. House Foods is also sup­port­ing Kung Fu Panda 2 via in-store, print, online, out­door bill­boards and bus wraps in select cities.
“Kung Fu Panda 2 is now being pro­moted across many plat­forms with one-of-a-kind cam­paigns pow­ered by tele­vi­sion, print, out­door, online, on-shelf, social media, in-theater pro­mo­tions as well as unique events and offers,” said Susan Spencer, Dream­Works Animation’s head of pro­mo­tions and mar­ket­ing ser­vices. “At Dream­Works Ani­ma­tion, we strive to make mar­ket­ing con­nec­tions that fit organ­i­cally with each movie, and we are thrilled to have once again received such momen­tous sup­port from our part­ners — includ­ing the first-ever movie pro­mo­tion with House Foods to pro­mote the ben­e­fits of tofu, a healthy food item fea­tured through­out the story of Kung Fu Panda 2.”

Other pro­mo­tional part­ners fea­tured in Dream­Works Animation’s Kung Fu Panda 2campaign:

Lead­ing con­fec­tioner Air­heads offers two all-new Kung Fu Panda 2–themed fla­vors of their sig­na­ture chewy candy inspired by the movie: “Kickin’ Berry” and “Orange Blast,” which are avail­able in four mil­lion specially-themed packs. Air­heads is also sup­port­ing the film with a ded­i­cated TV com­mer­cial, in-store sig­nage and online ele­ments, includ­ing themed games.

AT&T fea­tures Kung Fu Panda 2–themed posters, win­dow clings and in-store sig­nage, and incor­po­rates Po in its 6,000 retail stores.

Best Buy is fea­tur­ing exclu­sive “behind the scenes” videos of Kung Fu Panda 2 on its Best Buy ON Net­work through­out over 1,000 stores and online. Best Buy is also fea­tur­ing Po through online and in-store advertising.

Gen­eral Mills is bring­ing the Kung Fu Panda 2 adven­tures to break­fast tables every­where. Through­out the spring, spin fighter toys fea­tur­ing the movie’s char­ac­ters can be found inside specially-marked boxes of par­tic­i­pat­ing cere­als: Cocoa Puffs, Trix , Golden Gra­hams, Reese’s Puffs, Chee­rios, Apple Cin­na­mon Chee­rios, Cookie Crisp, Lucky Charms, Cin­na­mon Toast Crunch and Honey Nut Chee­rios. Gen­eral Mills is also offer­ing spe­cial Kung Fu Panda 2–themed Fruit Roll-Ups.

Hint Water is show­cas­ing Po on the pack­ag­ing of its most pop­u­lar fla­vor of water, and is pro­vid­ing water for field mar­ket­ing and pub­lic­ity events sur­round­ing the the­atri­cal launch of the movie. Hint Water is also pro­mot­ing Kung Fu Panda 2 through its Web site, social media and in-store signage.

McDonald’s is launch­ing a global Happy Meal pro­gram in nearly all of its 117 mar­kets world­wide that invites kids to “Mas­ter the Po Panda Chal­lenge” with high– action toys, custom-created ani­mated TV com­mer­cials, and restau­rant and dig­i­tal activities.

Sun-Maid is pro­vid­ing 3.5 mil­lion pack­ages of 24 oz. can­is­ters and 6-pack raisin SKUs, print, online, social media and on-pack QR bar­codes that link to a mobile site fea­tur­ing addi­tional Kung Fu Panda 2–themed con­tent.

HP is fea­tur­ing Kung Fu Panda 2–branded prod­ucts in photo kiosks at retail­ers across the coun­try. HP cre­ated Kung Fu Panda 2 print­a­bles, which are avail­able on HP, Dream­Works Ani­ma­tion and part­ner Web sites, and has added Kung Fu Panda 2 char­ac­ters and themes to HP Photo Cre­ations, a free soft­ware down­load for per­son­al­ized photo col­lages, cal­en­dars and albums, which are avail­able online. A Kung Fu Panda 2 3D trailer is also pre-loaded onto the HP ENVY 17 3D. In addi­tion, Intel Cor­po­ra­tion is inte­grat­ing Po into its retail pro­grams in cer­tain territories.

Posted in: Cartoon 3D